UK Urban Young Adult and Near Fantasy
The majority of Urban Young Adults do not read fiction. Why would they? There's the TV, Facebook, and Youtube to entertain them. Let's not mention the Playstation and the Nintendo.
The excuse from the literary world is that the other forms of media are interactive and therefore literature cannot compete. The television is not interactive. A study of what young adults watch on television makes for interesting reading.
Television programs designed for young adults reap limited success. Grange Hill died a death and Hollyoaks is on its last legs.
What do UK Urban Young Adults watch on the television? - Eastenders, where people are regularly murdered, young mothers cannot recall who fathered their child, and who cares any because at some point in time the said child will get abused. Harry Potter simply wouldn't survive.
Near Fantasy is our answer to a tricky question. Urban Young Adults are a bit more streetwise and practical than their village counterparts. They know there are no wizards or vampires, these are historic elements that have never existed. For an answer we turn to Near Fantasy, it's not new, it's a return to tangible heroes that the reader can aspire to be, presidents, sportsmen, starship captains. In theory all these things are possible and therefore more credible.
The excuse from the literary world is that the other forms of media are interactive and therefore literature cannot compete. The television is not interactive. A study of what young adults watch on television makes for interesting reading.
Television programs designed for young adults reap limited success. Grange Hill died a death and Hollyoaks is on its last legs.
What do UK Urban Young Adults watch on the television? - Eastenders, where people are regularly murdered, young mothers cannot recall who fathered their child, and who cares any because at some point in time the said child will get abused. Harry Potter simply wouldn't survive.
Near Fantasy is our answer to a tricky question. Urban Young Adults are a bit more streetwise and practical than their village counterparts. They know there are no wizards or vampires, these are historic elements that have never existed. For an answer we turn to Near Fantasy, it's not new, it's a return to tangible heroes that the reader can aspire to be, presidents, sportsmen, starship captains. In theory all these things are possible and therefore more credible.